Pinktober Does Not Save Lives

I shared a few weeks ago about Michelle, my best friend.
Michelle was diagnosed over two years ago with Stage IV Metastatic Breast Cancer. (Metastatic means the cancer has spread to other parts of the body.)
This is a disease that will kill her. There is no cure. No amount of pink will help Michelle or the 155,000 other people who are currently fighting for their lives.

Many organizations who promote “pink” do almost nothing in the way of researching how to keep these mothers, daughters, and friends alive. Did you know that less than 5% of money that you think helps actually goes to research?
Let’s look at that. Let’s say you buy a pink item for $10 and it says 10% goes to the foundation. So $1. From that $1 they pay their staff, the CEO. A portion goes to marketing, into product design. In the end, maybe 5 cents goes toward researching how to cure actual cancer.

But there are organizations out there that do actual research and try to save lives. is the one I recommend the most. 100% of funds received goes into research.

Did you know that almost 30% of women who have early stage breast cancer will develop metastatic cancer later in life? Did you know that every year 40,000 women and men die from Stage IV?


We live in a world where, thankfully, breast cancer isn’t thought of as a killer any more. What a blessing for those who can recover and be labelled as as survivor.
But for the thousands of people who have Stage IV, they will never be a survivor. They will undergo chemo and/or radiation for the rest of their lives.

I also want to encourage you to check out Michelle’s facebook page, Momming While Dying if you want a glimpse into life with Stage IV.

I’ll be sharing more over this month. I hope you’ll be praying for a cure with me!


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